- Viral marketing et user acquisition
La croissance de votre base d’utilisateurs est un défi essentiel. Ces articles se focalisent sur comment optimiser votre base utilisateurs:
What’s your viral loop? Understanding the engine of adoption
Adwords is not enough for success on the consumer web
Are your SEO efforts working, or failing?
Bridging your traffic engine with your revenue engine
Is your site really viral? Viral Branding versus Viral Action
Social network marketing: Getting from zero to critical mass
Viral marketing is not a marketing strategy
10 obvious strategies to ruthlessly acquire users
Growing renewable audiences (a talk at O’Reilly Alphatech Ventures)
Go-to-market strategies for vertical social products
- Engagement et product design
Ces articles portent sur le processus de la création de l’expérience en se basant sur l’analyse du comportement. En effet, on ne fournit plus un produit au consommateur, mais on lui apporte une nouvelle expérience.
Are people like lab rats? Using reward schedules to drive engagement
10 signs you’re a product fanatic
25 reasons users STOP using your product: An analysis of customer lifecycle
Do you ever say, “MySpace is sooo ugly?” This blog’s for you…
Does Facebook reflect your true friendships? How about e-mail
Facebook Apps: Why they’re focused on fun instead of utility
Friends versus Followers: Twitter’s elegant design for grouping contacts
Is your website a leaky bucket? 4 scenarios for user retention
Public and private spaces, and why YouTube comments are so awful
Social gaming design – Bartle types versus Web 2.0 participation pyramid
Social network death spiral: How Metcalfe’s Law can work against you
Social design explosion: Polls, quizzes, reviews, forums, oh my!
Talk to your target customer in 4 easy steps
Technology always changes, but people always stay the same
User retention: Why depending on notification-driven retention sucks
Users, customers, or audience – what do you call the people that visit your site?
Why your friends list gets polluted over time
Why you should make it easy for users to quit your product
Your site will succeed or fail in the first 10 seconds
- Freemium et online ad monetization
Ces articles se focalisent sur des problématiques clé comme les ARPUs, les conversions, les taux CPM, les datas comportementals, les business models….
3 key ideas from a recent Freemium dinner conversation
5 factors that determine your advertising CPM rates
5 things that make your social network monetize like crap
7 ideas for billion dollar startups in online advertising
App monetization: Gambit launches, funnel metrics, and ARPU versus “CPM”
Data portability: Is the social network data you’re hoarding treasure or trash?
Counting your big pile of Benjamins: 5 startup tips for maximizing ad revenue
Creating value versus optimizing revenue
Free to Freemium: 5 lessons learned from YouSendIt.com
Freemium case study: AdultFriendFinder ARPU, churn, and conversion rates
How to create a profitable Freemium startup (spreadsheet model included!)
How NOT to calculate ad revenue
Online advertising during a recession: 5 key trends for ad-based startups
Vertical ad networks: What are they, and why did Cox just buy Adify for $300MM?
Virtual goods summit video, The Whirled Case Study: metrics for the virtual goods business
Your ad-supported Web 2.0 site is actually a B2B enterprise in disguise
“Stealing MySpace” and my personal experience monetizing MySpace ads
Super Rewards and the leadgen side of Facebook virtual currency – can it last?
emnant ads and the advertisers who love them
Ad targeting talk from Community Next: People Not Pages (updated x2)
Revenue, ARPU, Funnels, and RPM: My talk from Startonomics on Revenue metrics
Ad-based versus direct monetization: Which one is better for you?
What would Facebook look like if it sold out to ads? Click here to see…
Will social payment platforms really work long-term? (Guest post by Jay Weintraub)
- Metrics
Sans metrics et data, nous sommes aveugles. Ces articles portent sur l’organisation et le développement des données – ce qu’il faut mesurer, dans quel ordre, et comment les appliquer.
5 warning signs: Does A/B testing ead to crappy products?
5 steps towards building a metrics-driven business
Benefit-Driven Metrics: Measure the lives you save, not the life preservers you sell
The first 6 steps to homegrowing basic startup analytics
Are you misusing Alexa numbers? (Probably)
Lessons from the casino industry on engagement metrics and lifetime value
Obama and McCain: How political marketing has evolved from offline to online
omg I’m just a startup, I can’t do those fancy analytics!
Recency Frequency and Monetization (RFM): Optimizing your notifications strategy
How to measure if users love your product using cohorts and revisit rates
How to generate awesome test candidates for A/B testing
Why metrics-driven startups overlook brand value
- Evolution de l’industrie de l’entertainment
Les médias traditionnels, notamment la télévision, la musique, les jeux et les films sont à un carrefour. Voici quelques réflexions sur la manière dont l’industrie se transforme et évolue.
From analog dollars to digital pennies: The crisis in traditional media
Game design tutorial at the GDC
MySpace versus Facebook: Analysis of both traffic and ad revenue, using Google Trends
What every Web 2.0 entrepreneur should know about virtual goods
Social Gaming Summit: Recap and observations
YouTube vs Webkinz: Case studies for new product adoption
Prosper.com and peer-to-peer lending in the economic downturn
4 major cultural differences between Games people and Web people
Illustration photo “We want more
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